ActiveCampaign pricing and plans guide for the UK (2025)

Good email marketing tools can make a lot of difference for a business and automate some of the marketing processes. Businesses in the UK often choose ActiveCampaign due to its varied pricing plans and features. To select the best option for your business, it's crucial to understand the ActiveCampaign pricing structure, as well as what each tier will get you.

Automation tools can help make workflows easier. When it comes to businesses that manage multiple SaaS subscriptions, international transaction fees can quickly add up and leave a dent in finances. Using a Wise Business multi-currency card allows companies to pay for tools like ActiveCampaign in different currencies with low fees and no hidden markups.

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ActiveCampaign pricing plan overview

ActiveCampaign follows a tiered pricing model and offers four main plans¹ tailored to businesses of different sizes and needs. Pricing is based on the number of contacts, with some added costs for premium features and add-ons. If you're interested in saving up on its billing, keep in mind that ActiveCampaign provides a 20% discount for non-profit organisations once their non-profit status is verified. The table below offers ActiveCampaign monthly pricing examples, for 1,000 and 2,500 contacts.

Plan	Monthly pricing 1,000 contacts	Monthly pricing 2,500 contacts
Starter	£13	£33
Plus	£42	£81
Pro	£67	£127
Enterprise	£123

Starter plan pricing

The Starter plan is ActiveCampaign's most affordable option, and its pricing starts at £13 per month for businesses managing up to 1,000 contacts. The cost of this option varies based on the number of contacts, so businesses with larger lists will pay more².

Starter plan features

The Starter plan is designed for small businesses that need to personalise their marketing efforts with essential automation tools. It includes the following:

• Email marketing,
• Marketing automation,
• Drag-and-drop email builder,
• Subscription forms,
• Reporting dashboard,
• Integrations.

Is the Starter plan right for my business?

If you're a small business or startup looking for an easy way to automate email marketing, the Starter plan is a great entry point. It provides core automation features without the complexity of higher-tier plans. However, businesses needing advanced reporting, sales automation, or multi-channel marketing may find it too basic and should consider upgrading.

Plus plan pricing

The Plus plan starts at £42 per month for businesses managing up to 1,000 contacts. Like all ActiveCampaign plans, the pricing is adjusted according to the number of contacts.

Plus plan features

The Plus plan builds on the Starter plan with additional tools for businesses that need more automation and customer insights. It includes the following:

• CRM with sales automation,
• Landing pages,
• Conditional content,
• SMS marketing,
• Advanced reporting,
• Custom branding,
• More integrations.

Is the Plus plan right for my business?

The Plus plan is ideal for growing businesses³ that need more than just basic email automation. If you want CRM capabilities, SMS marketing, and advanced analytics, this plan offers a solid balance of features and affordability.

Pro plan pricing

The Pro plan starts at £67 per month for businesses with up to 1,000 contacts. Like the other ActiveCampaign plans, pricing increases as your contact list grows.

Pro plan features

The Pro plan is designed for businesses looking to unlock full omnichannel marketing automation⁴. It includes everything you get with Plus, with the addition of the following:

• Predictive sending and content,
• Site messaging,
• Conversational marketing,
• Custom reporting,
• Attribution tracking,
• Customer journey automation,
• Dedicated onboarding.

Is the Pro plan right for my business?

The Pro plan is best for businesses that need advanced automation and customer engagement tools. If you rely on AI-driven insights, multi-channel marketing, and real-time customer interactions, this plan provides all these necessary features.

Enterprise plan pricing

The Enterprise plan starts at £123 per month for businesses with up to 1,000 contacts. As with other plans, ActiveCampaign enterprise pricing adjusts based on the number of contacts.

Enterprise plan features

The Enterprise plan is designed for large businesses and organisations that require high-level automation⁴, security, and support. It includes the following⁵:

• Custom reporting and dashboards,
• Conditional content.
• Custom domain and branding,
• Advanced automation and segmentation,
• Priority support and onboarding,
• Custom event tracking,
• Revenue and conversion attribution.

Is the Enterprise plan right for my business?

If your business requires advanced security, compliance, and customisation options, the Enterprise plan is best suited for such needs. If your business operates on a large scale and is in dire need of dedicated support, enhanced reporting, or compliance features, this plan will provide you with all the tools you need.

How much do ActiveCampaign add-ons cost?

There are several add-ons available from ActiveCampaign⁵, and they further enhance some of its core plans. Transactional Email and SMS are two examples of its add-ons. Transactional Email uses Postmark to send automatic emails like order confirmations, while SMS lets businesses send and receive text messages. The Custom Reports add-on helps create detailed sales and marketing reports, while the Enhanced CRM and other add-ons provide more advanced tools. These add-ons are available for select plans and require a base plan before purchase.

What is the pricing currency?

ActiveCampaign has allowed its customers to pay in various currencies. The currencies included are GBP, USD, EUR, AUD, CAD, and BRL. UK businesses can choose GBP to avoid foreign exchange fees, but if billing is in another currency, it's important to consider potential conversion costs.

To minimise foreign transaction fees, businesses can use the Wise Business multi-currency card to pay for their ActiveCampaign subscription. Wise also offers a currency converter that helps businesses compare real-time exchange rates and ensures they always pay at the mid-market rate with no hidden markups.

How to save on your ActiveCampaign bill next month

It's essential for a business to look for ways to save, especially when managing several SaaS subscriptions. Investment in ActiveCampaign can also be optimised in several ways. For starters, you can use the ActiveCampaign free trial that lasts for 14 days before you decide to pay for a membership. This lets you check out the platform's features and choose the plan that works best for your business without having to pay anything upfront.

Next, you should evaluate your business needs. The Starter or Plus plan might be enough if you only need simple email automation. The Professional and Enterprise plans, on the other hand, are better for businesses that need more advanced CRM features. It's also important to make sure the team is making the most of the features included in your plan.

If you need to convert the currency to pay for your subscription, keep in mind that foreign exchange fees can add unnecessary costs to your monthly bill. A Wise Business multi-currency card, available in 40+ currencies, allows you to pay your ActiveCampaign subscription at the real exchange rate, avoiding hidden fees and markups.

Plus, with the Wise Business debit card, you can earn 0.5% cashback on every eligible purchase.

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You can easily pay employees, vendors, or suppliers in over 70 countries and save on every transaction. With Wise, your payments are processed quickly, and 50% of them arrive within an hour or instantly. With Wise Business, you have everything you need to take your business global while saving on fees and making your financial management swift and simple.

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ActiveCampaign vs. HubSpot pricing comparison

There are several key differences in ActiveCampaign cost when compared to HubSpot that UK businesses should take into account. ActiveCampaign offers a more affordable starting plan, with its entry-level pricing perfect for small businesses that need only the basic email marketing and automation features.

HubSpot has advanced features that are typically reserved for more expensive tiers. For instance – its Professional plan is significantly pricier than ActiveCampaign's solution, which offers similar features.

Overall, ActiveCampaign is often seen as a more cost-effective option for smaller businesses, especially when looking for advanced automation at a lower price point. While more expensive, HubSpot can appeal to businesses that want an all-in-one CRM solution.

FAQs - Activecampaign pricing and plans guide for the UK (2025)

Here are some of the most commonly asked questions about Activecampaign pricing and plans in the UK:

Does ActiveCampaign have a free plan / free trial?

ActiveCampaign offers a 14-day free trial on all paid plans. It's a perfect way to explore the platform's features before committing to a subscription.

Does ActiveCampaign have an app?

Yes, ActiveCampaign has a mobile app available for both iOS and Android devices. The app allows users to manage campaigns and contacts and automate processes while on the go.

Does ActiveCampaign have an API?

ActiveCampaign provides an API⁶ that enables developers to integrate their services with other platforms and build custom workflows.

Does ActiveCampaign have any implementation and onboarding costs?

ActiveCampaign does not charge mandatory fees for implementation or onboarding. It also offers free 1:1 onboarding sessions for all paid customers to make sure you have the support needed to get started without additional charges.

For those seeking more personalised assistance, ActiveCampaign provides advanced onboarding services. These services include dedicated time with an expert⁷ to align the platform's features with your business objectives. While the standard onboarding is free, these advanced services are available at an additional cost, tailored to your specific needs.

Automate with ActiveCampaign and save with Wise Business

ActiveCampaign provides powerful marketing automation tools tailored to businesses of all sizes. The better you understand its pricing tiers and what each offers, the more you'll get from this tool.

However, if you're paying for ActiveCampaign in a foreign currency, transaction fees can add up quickly. With Wise Business, you can pay for your ActiveCampaign subscription with low fees and always at the real exchange rate. Avoid hidden charges and foreign transaction fees, and keep more money in your business where it belongs.

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Sources used in this article:

1. ActiveCampaign Pricing Features - Key features overview.
2. ActiveCampaign Pricing Review - Detailed pricing review.
3. ActiveCampaign Pricing Analysis - In-depth pricing analysis.
4. ActiveCampaign Pricing Guide - Comprehensive pricing guide.
5. 2024 ActiveCampaign Plans - Overview of 2024 plans.
6. ActiveCampaign Developer Overview - Developer resources overview.
7. ActiveCampaign Onboarding Services - Onboarding services information.

Sources last checked: 30th April 2025