Best AI tools to automate your business in 2025

AI is reshaping modern business. What once took a full day of manual work such as onboarding staff, reconciling invoices, and updating social media can now be done in hours or less. In the UK, 80% of companies are accelerating automation projects.¹ The goal is simple: less time on administration, more time on growth.

However, choosing the right AI tools can feel like a full-time job. That’s why we have rounded up the 7 best options for 2025. These tools can save you hours, boost productivity, and help you run a smoother and more scalable business. Plus, Wise Business can help you manage cross-currency subscriptions and automate payments without hidden fees or delays.

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Best AI tools for business automation: Overview

The variety of automation tools in 2025 enables UK businesses to automate repetitive tasks with smarter, faster systems. Instead of a one-size-fits-all platform, you can choose the solution that fits a specific need, be it automating HR and payroll, cutting administration in accounting, improving marketing performance, or boosting customer support.

All the tools listed here are designed to address a pain point. Some specialise in content and creative workflows, others in compliance-heavy activities such as payroll or tax. Below is a quick overview of the top AI tools across different business functions from HR to image generation. You’ll find a deeper review of each tool below.

Provider	Key features	Price and fees	Best for
Jasper	Marketing-focused AI AI copy and image generation 100+ apps	$69/month or $59/month when billed annually; For business, contact sales²	Digital marketing and content
Zapier	8,000+ app integrations No-code workflows AI-assisted zaps	£15.20 or £22.81/month - £52.48 or £78.72/month³	Productivity and workflow
Employment Hero	HR and payroll automation Application tracking Performance and engagement tools	£4 - £7 per employee/month; custom pricing for Unlimited and Platinum plans⁴	Human resources and payroll
Lindy.ai	No-code AI 100+ templates SOC2 compliant	$49.99/month - $199.99/month⁵	AI-powered workflow automation
QuickBooks	AI invoicing Reconciliation HMRC-compliant tax tools	£1/month - £115/month⁶	Accounting and finance
Tidio	AI chatbot (Lyro) Multichannel support Live chat	Price depends on plan and number of conversation with AI agents⁷	Customer service and chatbot
SellerPic.ai	AI product photos Virtual try-on Background and model swaps	$29/month - $99/month⁸	Image generation for e-commerce

Criteria for choosing the best tools

Not every AI tool will fit your business. The secret is to match the tool features with your goals and processes. In this guide, we have considered each option against three important factors to help you make an informed decision.

Features and services

Look beyond the headline features and check how the tool fits into your daily operations. Does it integrate with the software you already use? Can it scale as your business grows? A good AI tool should solve the problems you have now and leave room for the needs you’ll have later.

Price and fees

The actual price is not only the monthly subscription. Check the fine print to see hidden charges, additional fees on premium features, or limits to the usage that may increase your bill. The goal is to strike a balance between price and the value that you receive.

Customer reviews

What other users are saying about a tool can tell you a lot about it. Reviews will give details concerning reliability, ease of use, and the quality of customer support. This is where you will receive feedback on whether a product meets its claims in real-life situations.

Jasper

Jasper is an AI platform built for marketing teams who need to produce high-volume, brand-consistent content fast. It helps automate blogs, ads, emails, and images, while staying aligned to your brand voice and campaign goals. Unlike general-purpose AI tools, Jasper is built with a marketing-first approach. It’s pre-trained to understand how to target audiences, brand voice, and campaign objectives. This helps businesses reduce duplication, accelerate time to market, and ensure that all their resources are resonant with brand style.

Best for: Marketing and creative teams that have to produce brand-consistent content and visuals fast and automate routine campaign tasks.

Jasper features²

• AI trained on marketing best practices
• Jasper IQ dynamic audience insights and targeting
• Brand voice and style guide to maintain consistency of messaging
• Load company knowledge (text, video, images, audio) to context-based outputs
• 100+ AI marketing apps and workflows ready to use
• On-board plagiarism detector and in-real-time collaboration
• AI image generation, background removal, upscaling, and reimagination tools
• 30+ language support

Jasper review

Jasper is 4.7/5 on G2 (1,200+ reviews) and loved for fast, high-quality content creation.⁹ On Trustpilot, it has 3.7/5 (4,000+ reviews), with praise for output but some gripes about billing and cancellations.¹⁰

Jasper pricing²

• Pro: $69/month or $59/month when billed annually (core AI marketing apps, brand voice, knowledge uploads, and audience insights).
• Business: Custom pricing (apps, unlimited customisation, API access, and enterprise-grade governance with dedicated support).

Zapier

Zapier is a no-code automation tool that does background work on repetitive tasks. It lets you integrate web applications, automate routine tasks known as “Zaps”, and allow AI to set up and debug so your team can focus on the work that matters. It supports more than 8,000 integrations, which is like giving your business a second brain.¹¹ You just configure a trigger in one tool and tell Zapier what to do in another, and it goes off in the background and keeps everything running.

Best for: Automating workflows between your favourite apps without code

Zapier Features³

• Connect and automate across 8,000+ apps without coding
• Build multi-step workflows with filters, conditions, and custom logic
• Use AI-powered tools to create, map, and troubleshoot Zaps faster
• Access advanced integrations like Webhooks and premium apps
• Share workflows and app connections across your team
• Automate marketing, sales, support, and project management tasks

Zapier review

On G2, Zapier has a 4.5/5 rating, with users describing it as easy to use, with a huge library of integrations and the capability to get non-technical teams up and running fast.¹² It has a much lower rating of 1.4/5 on Trustpilot, with frequent gripes about billing and customer service.¹³

Zapier Pricing³

• Free plan: 100 tasks/month
• Pro: £15.20/month £22.81/month when paid annually (multi-step Zaps, premium apps)
• Team: £52.48/month or £78.72/month for annual payment (shared Zaps, team management tools)
• Enterprise: Custom pricing (advanced admin, security, and analytics)

Employment Hero

Employment Hero is an all-in-one HR, payroll and employee engagement platform that enables small and midsized organisations to manage their employees with ease. It streamlines the hiring, onboarding, compliance, payroll, and employee benefits into a single system. It combines day-to-day HR tasks and the newest AI and workflow automation to allow businesses to cut administration, minimise compliance risk, and increase employee satisfaction.

Best for: Businesses that want a scalable, all-in-one HR and payroll solution with automation and employee engagement tools.

Employment Hero features⁴

• HR management (employee records, compliance, document storage)
• Payroll automation with optional managed payroll support
• Applicant tracking and recruitment tools
• Onboarding and offboarding workflows
• Time and attendance tracking with geolocation clock-in/out
• Performance reviews and goal tracking

Employment Hero review

Employment Hero has a 4.1 out of 5 rating on Trustpilot based on more than 330 reviews.¹⁴ Popular features cited by many businesses include ease of managing HR and payroll in a single location and customer support. There are some complaints about cancellations or delays in responses.

Employment Hero pricing⁴

Employment Hero offers flexible HR plans with modular add-ons to fit growing businesses:

Core HR plans

• HR Standard: £4 per employee/month
• HR Premium: £7 per employee/month
• HR Platinum: Custom pricing
• Employment Unlimited: Custom pricing

Optional add-ons

• Managed Payroll: £12 per employee/month
• Payroll Premium: £2 per employee/month
• HR and Employment Law Advisory: £6 per employee/month
• Learning Plus: £7 per employee/month
• Learning Bundle: £3 per employee/month
• Employee Assistance Programme (EAP) Standard: £6 per employee/month
• Employee Assistance Programme (EAP) Premium: £8 per employee/month

Lindy.ai

Lindy.ai is a no-code tool that allows you to build customisable AI agents called Lindies to automate the processes of scheduling meetings, managing emails, generating content, and customer support. It has more than 100 pre-built templates and an easy-to-understand trigger/action interface.¹⁵ Lindys are customisable by tweaking their AI model or custom context, and the platform is compatible with 3,000+ apps to automate workflows across tools.¹⁶

Best for: Businesses that want to automate complex workflows with custom AI agents and no code.

Lindy.ai features⁵

• No-code AI agent builder with custom workflows
• 100+ ready-to-use templates
• Works across email, chat, CRM, and scheduling tools
• Call recording, transcription, and automatic CRM updates
• Lead follow-up and booking automation
• SOC 2, HIPAA, and PIPEDA compliant for data security

Lindy.ai reviews

Reviews are mixed. Lindy is praised for ease of use and speed but has some criticism over pricing and support. Rated 2.7/5 on Trustpilot (22 reviews) and 4.9/5 on G2 (84 reviews).¹⁷ ¹⁸

Lindy.ai pricing⁵

• Free: $0/month
• Pro: $49.99/month
• Business: $199.99/month
• Custom: Contact sales

QuickBooks

QuickBooks Online (UK) is a well-known accounting solution used by small and mid-sized businesses with HMRC-recognised tax tools, automated bookkeeping, and real-time financial information. QuickBooks takes it a step further with the new Intuit Assist, which, through AI agents, can accelerate invoicing, reconcile accounts, identify anomalies, and even prioritise leads in your inbox.

You can integrate QuickBooks with a Wise Business account - syncing your bank feeds and setting up automatic reconciliation of bills.

Best for: Efficient and AI-enhanced accounting system with tax compliance, invoicing, and bookkeeping automation.

QuickBooks features⁶

• Intuit Assist, powered by AI, will automate invoicing, reconciliation, and transaction posting
• Intelligent tracking and auto-categorisation of expenses
• Anomaly detection and budgeting AI-powered cash flow insights
• Automatic periodic invoices and payment reminders
• Combined employee time tracking and payroll
• Real-time updates on project and inventory management
• Multi-user collaboration with access to accountants
• VAT submissions and tax tools approved by HMRC
• 650+ third-party integrations such as PayPal, Shopify, and banks

QuickBooks review

QuickBooks has a 4.2/5 Trustpilot score based on more than 16,000 reviews, with many citing onboarding sessions, expert support, and AI-enabled time savings.¹⁹ Good reviews emphasise that the support staff is very friendly and well-informed. The downside is that there are complaints regarding billing, multi-currency restrictions, and slow response to support tickets.

QuickBooks pricing⁶

• Sole Trader: £10 (£1 for first 6 months)
• Simple Start: £16/month (£1.60 for first 6 months)
• Essentials: £33/month (£3.30 for first 6 months)
• Plus (customer favourite): £47/month (£4.70 for first 6 months)
• Advanced: £115/month (£11.50 for first 6 months)

Tidio

Tidio is a customer service and chatbot platform that assists small businesses in providing instant, scalable support on various channels. Its AI-powered Lyro Agent enables companies to automate up to 67% of repeat customer requests without sacrificing the capacity to hand off more complicated requests to human agents.²⁰ More than 300,000 companies, including Under Armour, Lacoste, and The Body Shop, use Tidio to improve customer satisfaction, reduce support costs, and boost conversions.

Best for: Integrating live chat, multichannel support, and AI chatbots to manage customer requests quickly and increase sales and lead generation.

Tidio features⁷

• Enables 12 languages to communicate with customers worldwide
• Centralised live chat, email, Messenger, Instagram, WhatsApp and more
• Intelligent help desk and ticketing and workflow management
• AI-based responses, order tracking, and account management
• Analytics and performance tracking in detail
• Connects with 120+ tools such as Shopify, HubSpot, WordPress, Zendesk, and Mailchimp
• GDPR and CCPA compliant with enterprise-level data security

Tidio review

Tidio has a 4.0 rating on Trustpilot (200+ reviews), and users commend its ease of installation, effective support, and powerful automation features.²¹ Others observe that the price may increase with the volume of conversation.

Tidio pricing⁷

• Free Plan: €0/month, limited conversations and features.
• Starter Plan: From €29/month, includes 100 billable conversations.
• Growth Plan: From €59/month, supports up to 2,000 conversations plus advanced features.
• Plus Plan: From €749/month, with custom conversation quotas, a dedicated manager, and multilanguage support.
• Premium Plan: Custom pricing, managed AI service with guaranteed automation rates.

Note: Price depends on the number of conversations with a human agent. The more conversations, the higher the cost.

SellerPic.ai

SellerPic.ai is an AI-based product that enables e-commerce companies to generate high-quality product images and videos without having to spend money on a professional photoshoot. SellerPic automates the most time-consuming aspects of content creation, such as replacing fashion models, lifestyle scenes and product-in-hand images, to allow brands to get back to selling.

Best for: E-commerce teams, fashion brands, and marketers that need to ramp up visual content creation at scale and low cost.

Sellerpic.ai features⁸

• AI background removal and replacement
• Virtual try-on for apparel and accessories
• Swap fashion models in product images
• Generate multi-angle model shots
• Product-in-hand and lifestyle scene generation
• Magic Eraser for quick object removal
• Lip-sync video creation for social media
• Bulk processing and scheduled posting
• UHD downloads without watermarks

Sellerpic.ai review

SellerPic.ai has a 4.8 out of 5 rating on Trustpilot based on more than 280 reviews.²² Customers emphasise the realistic nature of its pictures, the simplicity of the interface, and the saved time in comparison to traditional editing or photoshoots.

Sellerpic.ai pricing⁸

• Free: $0/month, 20 credits and 5 scheduled posts
• Starter: $29/month or $14.50/month when billed annually, 200 credits and UHD exports
• Growth: $79/month or $39.50/month when billed annually, 600 credits, and lip-sync video creation
• Advanced: $99/month or $49.50/month when billed annually, 3,000 credits, 10 scheduled posts daily, and advanced video features

How to choose the right tool

Every business operates differently, so no one tool is best for all. The right one boils down to your needs. For instance, if recruiting consumes your time, an AI recruiter is what you need.

Choose a tool that helps you with a task you dislike doing, test it and go for it if it works for you. Most plans offer free trials, so take advantage of that. That way, you can avoid paying for features you do not need and get fast results.

Lastly, consider if the company making the tool is one you would like to do business with in the long run. Check their speed of delivering new features, customer service and whether other companies similar to yours use them. One that grows with you is more valuable than one that looks good on paper.

Manage subscriptions with Wise Business

Managing payments across borders can get expensive fast. A Wise Business account allows you to hold 40+ currencies and open local bank accounts in 8+ currencies to pay suppliers and subscriptions at the mid-market exchange rate. It’s an easy way to reduce expenses on all international transactions.

You can also make batch payments of up to 1,000 transfers at a time, integrate with tools like QuickBooks and configure approval workflows to track expenditure effectively. That means less time on banking and more time on growth. Open a Wise Business account today and find out how much you can save.

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Sources used:

1. Business process automation statistics – Cflow
2. Jasper pricing – Jasper
3. Zapier plans and pricing – Zapier
4. Employment Hero pricing – Employment Hero
5. Lindy.ai Pricing –Lindy.ai
6. QuickBooks Pricing – QuickBooks
7. Tidio Pricing – Tidio
8. SellerPic Pricing – SellerPic
9. Jasper G2 reviews – G2
10. Jasper Trust Pilot review Trust Pilot
11. Apps and software integration – Zapier
12. Zapier G2 review G2
13. Zapier Trustpilot review – Trustpilot
14. Employment Hero review – Trustpilot
15. How to make your own AI free assistant – Lindy.ai
16. AI workflow automation – Lindy.ai
17. Lindy Trustpilot review – Truspilot
18. Lindy G2 review – G2
19. Intuit QuickBooks Trustpilot review – Trustpilot
20. Lyro: AI customer service – Tidio
21. Tidio – Trustpilot
22. SellerPic Trustpilot review – Trustpilot

Sources last checked: 02-Sept-2025