Brandwatch pricing and plans guide for the UK

For businesses across the UK, keeping track of your brand online has become essential. A good option is Brandwatch, a leading social media listening tool that helps businesses monitor conversations and make smarter decisions.

If you're interested in this type of tool, read our post to learn more about Brandwatch pricing and plans to avoid overspending. And when you need a convenient way to pay for SaaS tools and subscriptions, Wise Business is a great option. It lets you pay in 40+ currencies, with low fees* and the mid-market exchange rate.

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Brandwatch pricing overview

In terms of Brandwatch pricing plans, there are no specified prices available on their website¹. However, if you contact their sales² team, you'll find out that they offer a quote-based pricing model, with three main product lines – Consumer Intelligence, Social Media Management, and Influencer Marketing. So, rather than fixed plan prices, businesses are invited to contact Brandwatch for a custom quote tailored to their specific needs.

However, there's standardised pricing available for public-sector buyers in the UK, through the G-Cloud procurement process³. In the document, Consumer Intelligence pricing is divided into Pro, Premium, and Enterprise. The pricing is based on either the number of concurrent queries or monthly mentions.

Plan	Price model	Key features
Pro	Query or mentions-based	1 year of data, unlimited search, 10 Facebook/Instagram and 10 Twitter channels, up to 5 users, and more
Premium	Query or mentions-based	2 years of data, unlimited search, up to 50 Facebook/Instagram and Twitter channels, 20 users, and more
Enterprise	Query or mentions-based	2 years of data, unlimited search, up to 100 Twitter channels, 50 users, and more

Pro plan pricing

Unlike many other SaaS tools, Brandwatch doesn't list fixed monthly or annual prices online. Instead, they provide a custom quote, so the cost of the Pro plan depends on your needs – mostly how many queries or mentions you want to track each month. This is pretty common for advanced analytics platforms, as usage can vary a lot between businesses.

Pro plan features

The Pro plan comes with a solid set of features for basic social listening and monitoring. It's not overloaded with extras, but it has everything you need to get started. Here's what you'll get³:

• 1 year of historical data, so you can look back and spot trends over time
• Unlimited searches, meaning you're not limited by topic or keyword
• 10 Facebook or Instagram channels to keep track of your brand on the big platforms
• 10 Twitter channels, perfect for managing multiple accounts or markets
• Up to 5 users, plus unlimited view-only users for reporting and insights
• 6-hour support SLA for peace of mind when something goes wrong

This plan is all about the essentials, so it's great for teams that need simplicity when monitoring.

Is the Pro plan right for my business?

If you're a small UK business or a marketing team that just needs the basics, the Standard plan is a very good choice. It gives you enough tools to monitor mentions, understand sentiment, and keep an eye on your brand's reputation.

Premium plan pricing

Brandwatch doesn't offer set monthly or yearly prices for the Premium plan. Instead, the cost is tailored to your business, depending on factors like how many queries you run at once or the total mentions you need to monitor each month. This means the cost can vary depending on your usage. Same as with the Pro plan – to get an exact quote, you'll need to contact Brandwatch directly.

Premium plan features

The Premium plan offers a more complete set of features compared to the Pro plan. Here's what you get³:

• 2 years of historical data, allowing you to analyse trends over a longer period
• Unlimited searches, giving you flexibility in monitoring various topics
• Up to 50 Facebook/Instagram and Twitter channels, enabling broader social media coverage
• 20 users, plus unlimited view-only users, facilitating team collaboration
• 10,000 mentions export per day, allowing for extensive data analysis
• 100,000 uploads per month, supporting large-scale data handling
• 6-hour support SLA, ensuring timely assistance when needed
• Dashboards and exports included, providing customisable reporting tools
• Optional image insights, available as an add-on for visual content analysis

This plan is designed for businesses that require more thorough social listening and analytics capabilities.

Is the Premium plan right for my business?

The Premium plan is a great fit for medium-sized UK businesses or marketing teams that want more from their social listening. It's perfect if you need large data exports, multiple team members accessing the platform, and the ability to keep an eye on a wide range of social media channels. Essentially, it gives you the extra features you'll actually use to stay on top of your online presence.

Enterprise plan pricing

Brandwatch doesn't publish fixed prices for the Enterprise plan. Like the other tiers, the cost depends on your team's needs – mainly the number of queries or mentions per month. Enterprise is aimed at larger teams or businesses with heavy social listening requirements. To get an exact figure, you'll need to contact Brandwatch directly for a tailored quote.

Enterprise plan features

The Enterprise plan is the most complete option, and it's designed for businesses that need advanced analytics and high-volume monitoring. The main features include:

• 2 years of historical data, perfect for long-term trend analysis
• Unlimited searches across all tracked platforms
• Up to 100 Twitter channels, and flexible Facebook/Instagram coverage
• 50 users, plus unlimited view-only users, supporting large teams
• 100,000 mentions export per day, for extensive reporting
• 1 million uploads per month, enabling heavy content analysis
• 4-hour support SLA, for rapid issue resolution
• Dashboards and exports included, offering full custom reporting
• Image insights included for visual content monitoring

This tier is ideal if your business needs large-scale social listening, detailed analytics, and collaboration across multiple teams.

Is the Enterprise plan right for my business?

If your UK business has a large marketing or social media team, handles high volumes of data, or needs advanced reporting and image insights, Enterprise is likely the right choice. Smaller teams may not need all the extra features and could save money with the Premium plan.

How much do Brandwatch add-ons cost?

Brandwatch offers a good range of add-ons to expand your plan as needed, and you can add better visuals, richer data, or more user access. These extras are particularly useful for businesses that want to level up specific features without paying for a higher-tier plan.

Here's a quick overview of some of the available extras and what they typically cost:

• Vizia Reporting (data visualisation tool) – £7,680 per year
• Vizia Command Centre (live screens display) – £3,600 per screen, per year
• Image Insights – £14,440 per year
• Logo Recognition – £4,608 per logo, per year
• Extra Facebook/Instagram channels (50) – £3,840 per year

Additionally, for the Social Media Management (SMM) suite, you can pick add-ons such as Extra admin user (£2,000 per user, per year), Extra editor role (£1,200 per user, per year), and many more.

What is the pricing currency?

Brandwatch usually bills UK customers in GBP, while international clients might be charged in USD. However, this can vary depending on your billing region and contract terms. European customers may see prices in EUR (€). The exact currency can vary depending on your contract, so it's always worth double-checking. To make things easier, you can use the Wise currency converter to see live rates and calculate any fees in real time, helping you stay on top of your subscription costs.

How to save on your Brandwatch bill next month

Want to keep your Brandwatch costs in check? Start by making sure you're on the right plan. If your team only needs social listening and basic reporting, the Pro plan should work fine. Pro or Premium only make sense if you're using advanced tools like AI-driven sentiment analysis, historical data archives, or influencer analytics.

It's also worth running regular usage audits with your team to see what features are actually being used. If those extra dashboards or custom API integrations are sitting idle, you might be paying for more than you need.

Another smart move is to watch out for hidden costs. If Brandwatch charges in USD or EUR, foreign transaction fees and poor exchange rates can sneak onto your bill. However, with a Wise Business account, available in 40+ currencies, you can pay in the billing currency at the mid-market rate, with no hidden markups. It's an easy way to cut unnecessary costs and keep more of your budget for the things that matter.

Brandwatch vs. Mention price comparison

If you're weighing up Brandwatch against a more budget-friendly alternative, Mention is worth a look⁴. While Brandwatch focuses on custom, enterprise-level plans (you'll need to request a quote), Mention offers transparent pricing, plus a 14-day free trial to test things out. On the other hand, Brandwatch is packed with advanced analytics and big-brand tools. If you're a smaller team or just need solid social listening without the enterprise price tag, Mention could be a smart pick.

FAQs - Brandwatch pricing and plans

Here are some frequently asked questions:

Does Brandwatch have a free plan / free trial?

Brandwatch doesn't currently offer a free plan or a standard free trial. Instead, they invite businesses to book a personalised demo to get a feel for the platform.

Does Brandwatch have an app?

Brandwatch offers a mobile app called Engage⁵, which lets users monitor and respond to posts, direct messages, and comments on the go. It's available on both the App Store and Google Play. They've also got a Quick Publish mobile app you can use to create, schedule, and post content directly from your device.

Does Brandwatch have an API?

Brandwatch provides an API for integrations and automation.

Does Brandwatch have any implementation and onboarding costs?

Brandwatch doesn't publicly list implementation or onboarding fees, but given its enterprise focus and the complexity of deployment, it's reasonable to expect additional costs. This is especially true for those who need a tailored setup, integrations, or training. It's wise for businesses to factor this into their overall budgeting.

Make Brandwatch work for your budget with Wise Business

Brandwatch can be a powerful tool for social listening and analytics, but the costs can add up, especially if you're paying in foreign currencies or underutilising premium features. The key is to choose the right plan for your team, audit your usage regularly, and keep an eye out for extra costs like onboarding.

And when it comes to paying for your subscription, you can avoid hidden fees. With Wise Business, you get a multi-currency card and account that lets you pay for Brandwatch at the mid-market exchange rate, with low fees* and no markups.

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Sources used in this article:

1. Plans – Brandwatch
2. Brandwatch Pricing Revealed – AgoraPulse
3. Brandwatch GC14 PRICING DOCUMENT - GOV.UK – PDF
4. Mention vs Brandwatch (AI Analysis from 28 Review Data) – Competitors App
5. The Engage Mobile App – Brandwatch

Sources last checked: 4th September 2025