Semrush pricing and plans guide for the UK (2025)

Semrush is a typical choice when businesses require an efficient SEO tool that can help with on-site SEO, rank refinement, and CPC improvement. However, picking the right Semrush pricing plan that fits your business needs perfectly sounds easier than it actually is. With prices starting at $139.95 per month, it's important to understand what each plan includes.

Spending too much on features you don't need or choosing an unsuitable lower-tier plan can both be costly mistakes. No matter what plan you choose, if your business manages multiple SaaS subscriptions and you need a cost-effective way to pay, the Wise Business multi-currency card is a great option. It helps UK businesses reduce foreign transaction fees and makes sure payments are made at the mid-market exchange rate.

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Semrush monthly pricing overview

Whether you are an individual freelancer, a small business, or a large enterprise in need of specialized tools, the Semrush platform may just be what you're looking for. The platform offers multiple pricing plans based on user needs, and the cost varies depending on the subscription model (monthly or annual) and any required add-ons. So, what are Semrush pricing and plans? Let's see the comparison in the table below, all prices listed here are in US Dollars (USD), since this is the charging currency for Semrush, but you can check the conversion rate for the plans in British Pounds below in the article.

Plan	Monthly pricing	Annual pricing
Pro	$139.95	$117.33
Guru	$249.95	$208.33
Business	$499.95	$416.66

Pro plan pricing

The Pro pricing plan¹ is available for $139.95 monthly or $117.33 annually. For instance, the annual payment option is a cost-effective solution for freelancers and small teams.

Pro plan features

The Pro Plan is best for those who work alone or in a small team of people. It comes with all the most important tools that can help with SEO and PPC tactics, like the following:

• Management of up to 5 projects,
• 500 keywords tracking,
• 10,000 results per report,
• Essential PPC and SEO tools, such as advertising insights, backlink analysis, website audits, competitor analysis, and keyword research.

Is the Pro plan right for my business?

The Pro Plan is perfect for freelancers and small teams who need essential SEO and PPC tools. It provides valuable insights free of complex additions and supports up to 5 projects and tracking for 500 keywords. It allows you to follow mobile ranks, analyse up to 10,000 results every report, and perform backlink audits, competitor analysis, keyword research, and advertising analytics. While it doesn't include historical data, API access, or advanced content marketing features, it offers a solid foundation for growing businesses.

Guru plan pricing

The Guru pricing plan is available for $135.95 monthly or $208.33 annually. The annual payment option is ideal for expanding marketing teams and mid-sized businesses, as it's the more cost-effective solution.

Guru plan features

If you find the Guru plan a perfect fit for your business needs, you should know all that it offers. It expands on the Pro plan by offering more advanced tools and data capabilities, including the following:

• Manage up to 15 projects,
• Track 1,500 keywords,
• Access 30,000 results per report,
• Unlock historical data for deeper insights,
• Use Looker Studio integration for advanced reporting,
• Get access to the Content Marketing Platform for topic research and SEO content templates,
• Boost your SEO and PPC efforts with advertising analytics, backlink and competitor breakdowns, website audits, and keyword research.

Is the Guru plan right for my business?

The Guru plan is perfect for marketing pros and medium-sized businesses that need better analytics. It gives you advanced SEO and PPC options, like access to historical data, 1,500 keyword tracking, and advanced reporting integrations. Guru doesn't have API access or unlimited project tracking, but it gives you in-depth insights and content marketing tools that are perfect for businesses that need more detailed analytics.

Business plan pricing

The Business pricing plan is available for $499.95 monthly and $416.66 annually. As with other versions, choosing the annual payment option is more cost-effective and a good choice for large teams and enterprises looking for advanced features and extensive data access.

Business plan features

Usually, large teams and enterprises require more thorough tools for SEO, PPC, and content marketing, and that's where the Business plan shines. It includes the following:

• Managing up to 40 projects,
• Tracking 5,000 keywords,
• Accessing 50,000 results per report,
• Unlocking historical data for deeper insights,
• Using Looker Studio integration for detailed reporting,
• Accessing the Content Marketing Platform with unlimited topic research and advanced SEO content templates,
• Using crucial SEO and PPC tools, including competitor analysis, keyword research, website audits, backlink analysis, advertising insights, and more.

Is the Business plan right for my business?

The Business Plan, an extensive solution designed to enhance marketing efforts, is ideally suited for large teams and enterprises requiring extensive data, advanced reporting, and in-depth SEO and PPC strategies. It accommodates 5,000 keywords, 40 projects, and 50,000 results per report.

How much do Semrush add-ons cost?

When it comes to the versatility of Semrush tools for businesses, they offer a wide variety of add-ons that can help enhance digital marketing efforts. Here are some of the more important add-ons and their pricing:

• Semrush .Trends is available for $289 a month (per user), and this add-on provides insights into consumer behaviour and market trends.
• Semrush Local is designed for businesses aiming to improve local SEO performance and is priced at $50 monthly, with available advanced kit for $60.
• Agency Growth Kit is tailored for digital agencies to manage leads, projects, and client relationships, and is priced at $69 a month to $249.
• Social Media Management covers analytics on social media performance and aids social media posting for $19.99 to $29.99 a month.
• ImpactHero is an AI tool that analyzes your content according to the stages of the customer journey, and more for a starting price of $200 a month.

What is the pricing currency?

Semrush charges customers in USD (United States Dollars) for all their subscription plans and add-ons. However, if you need the pricing information in GBP, our converter can help you track the current exchange rate and get a clearer idea of the costs.

How to save on your Semrush bill next month

If you want some help with Semrush spending optimisation, we can offer some practical tips to help lower costs and maximise value. First things first – you need to choose the Semrush plan that fits your business size and requirements. If you're a freelancer or have a small team, the Pro Plan may be the perfect fit, while larger teams or enterprises can benefit in the best possible ways from the Guru or Business Plans.

Additionally, Semrush Enterprise² offers a custom-tailored solution that provides even more flexibility and scalability. Since this plan is highly personalized, pricing is available upon request and varies based on the selected features, level of service, and package of solutions. Businesses interested in Enterprise can contact Semrush directly to discuss their needs in detail and receive a customized pricing proposal.

What's more, you should schedule regular check-ins with your team to evaluate whether they are fully using the features included in your Semrush plan. Additionally, if you're based in the UK and paying in USD, keep in mind that foreign transaction fees can add up and impact the overall costs.

To avoid these fees, consider using a Wise Business multi-currency card where you can spend in 40+ currencies, including USD. With Wise, you can pay for your Semrush subscription easily from your USD, or use Wise's Smart Conversion feature to automatically convert your USD spending to GBP with low fees, and always at the mid-market exchange rate, with no markups.

Get Wise Business for Smart Savings

If you're paying for Semrush or other SaaS tools in a foreign currency, you can easily avoid any unnecessary fees with Wise Business. Our multi-currency card can help you save on each payment. With Wise Business card, you can pay in 40+ currencies with low, transparent fees, avoid costly foreign transaction charges, and easily manage international payments. What is more? You also earn 0.5% cashback on all eligible transactions with your Wise Business card.

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Semrush vs. Ahrefs - price comparison

Pricing is one of the essential things we focus on when selecting the right SEO tool. After all, it's very important to find the best value for your business. Here's how Semrush and Ahrefs³ compare in terms of pricing and features.

Plan	Semrush pricing	Ahrefs pricing
Basic plan	$139.95	$129
Mid-tier plan	$249.95	$249
Advanced plan	$499.95	$449
Enterprise plan	Custom pricing	$1,499

FAQs – Semrush pricing and plans guide for the UK (2025)

Here are some of the most frequently asked questions about Semrush pricing and plans for the UK:

Does Semrush offer a free plan or free trial?

Yes, Semrush offers a free trial for its paid plans. It's a 7-day free trial for the Pro and Guru plans that allow users to experience the full functionality of the platform before they commit to a subscription model.

Does Semrush offer discounts?

Yes, Semrush provides discounts for users who opt for annual subscriptions rather than monthly billing. Typically, annual plans offer savings equivalent to two months of service compared to monthly plans.

Does Semrush have an app?

Currently, Semrush does not offer a dedicated mobile app. However, the platform's website is mobile-friendly, so users can easily access its features through mobile browsers.

Does Semrush have an API?

Yes, Semrush provides API access, but it's available only with the Business and Enterprise plans. The API allows users to integrate Semrush data into their own applications to get easier reporting and analysis data.

Does Semrush have any implementation and onboarding costs?

Semrush does not typically charge additional fees for implementation or onboarding. Users can access a wide variety of different resources, including tutorials, webinars, and a knowledge base, to assist with setup and usage of the platform itself.

Does Semrush provide customer support?

Yes, Semrush offers customer support to its users. They provide assistance via email and have a live chat feature on their website for real-time support.

Choose the right pricing plan for your business

Whether it's for freelancers and small teams or large enterprises, Semrush offers a range of pricing plans tailored to different business needs. The Pro, Guru, and Business plans come with varying features and pricing structures, while the Enterprise plan provides custom-tailored solutions. Additionally, the platform offers a variety of add-ons that enhance the user experience.

Whichever plan you choose, keep in mind that you can save on your Semrush subscription with Wise Business. We allow you to pay internationally with low fees and no hidden markups and take control of your global payments.

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Sources used in this article:

1. Semrush - Plans and Pricing
2. Semrush Enterprise
3. Ahrefs - Plans and Pricing

Sources last checked: 30th April 2025