Similarweb pricing and plans guide for the UK (2025)

Similarweb helps businesses track online trends, benchmark against competitors, and optimise digital strategies to get better results. It's among the leading analytics platforms, great for startups, small businesses, or marketing managers. Explore all the different Similarweb pricing tiers and what they include so you get the best value for your needs.

While upgraded plans may seem like the obvious choice for your business, keep in mind that it's crucial to manage costs properly. Dealing with multiple SaaS subscriptions can stack up foreign transaction fees in no time, especially if they bill in non-local currencies. If your business is handling several platforms, costs will just add up. By choosing Wise and using our Wise Business multi-currency card, you can avoid unnecessary charges and always get the mid-market exchange rate.

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Similarweb pricing plans overview

Similarweb has different pricing plans for different needs, from small businesses to big corporations. For each tier, you get different sets of features and functions. It offers Starter, Team, Business, and Enterprise plans¹.

Plan	Monthly pricing	Annual pricing
Starter	$199	$1,500
Team	-	$14,000
Business	-	$35,000
Enterprise	Custom pricing	Custom pricing

Starter plan pricing

The Starter plan is Similarweb's entry-level paid option, designed for individuals and small businesses that need essential digital insights. It costs $199 per month or $1,500 per year. On top of that, this plan comes with a Similarweb free trial, giving you an opportunity to try it out before committing to either monthly or annual plans.

Starter plan features

The Starter plan offers a solid foundation for businesses that want to track website performance and competitor activity without being tied to a more advanced package. It includes²:

• 3 months of historical data for tracking trends over time,
• Up to 1,000 keywords per table for competitive research,
• Worldwide data access (but no country-specific filtering),
• Basic traffic insights to understand visitor behaviour,
• Industry benchmarks for comparing performance against competitors.

Is the Starter plan right for my business?

If you're a freelancer, solo marketer, or a small business owner who needs basic traffic insights and competitor analysis, the Starter plan could be a good fit. It's a cost-effective way to access Similarweb's data without committing to a higher-tier plan.

Team plan pricing

The Team plan is made for growing marketing teams and businesses that need more tools and collaboration options. It comes at a higher cost, with pricing set at $14,000 per year. It has significantly more features than the Starter plan, as it comes with handy analytics tools that help businesses make data-driven decisions.

Team plan features

The Team plan expands on the Starter plan's capabilities but offers more detailed data and tools for professional marketing teams. It includes²:

• 5 months of historical data for tracking trends and seasonality,
• Up to 50,000 keywords per table for in-depth competitive research,
• Country-level data filtering to analyse specific markets,
• Subdomain analysis for detailed insights into competitor strategies,
• Rank tracking and ad tracking for monitoring performance over time,
• Full-depth SERP analysis to understand search engine rankings.

Is the Team plan right for my business?

If you're managing a small to mid-sized marketing team or running a data-driven digital strategy, the Team plan is worth it. It's a useful tool for SEO and paid marketing teams because it lets them sort by country, look at subdomains, and keep an eye on results. However, if you need API access, conversion analysis, or even longer historical data, you might want to upgrade further.

Business plan pricing

The Business plan is aimed at medium to large companies that need advanced digital insights and market intelligence. It costs $35,000 a year and is thus a much bigger investment than the previous plan. However, it provides more powerful features, making it a great choice for businesses that rely on in-depth digital performance tracking.

Business plan features

The Business plan is a step up from the Team plan – it offers deeper insights and more powerful tools for businesses with complex digital strategies. Key features include¹:

• 25 months of historical data for long-term trend analysis,
• Up to 100,000 keywords per table for large-scale competitive research,
• All Team plan features, including country-level filtering and subdomain analysis,
• Market intelligence tools for deeper industry insights,
• API access for integrating Similarweb data with other business tools,
• More detailed ad and traffic data to fine-tune marketing strategies.

Is the Business plan right for my business?

If you're running a mid-sized to large business that relies heavily on data-driven decision-making, the Business plan could be a great fit. Digital marketing firms, e-commerce companies, and enterprise-level teams that need specific market intelligence will find API access and large amounts of historical data very useful.

Enterprise plan pricing

Need top-tier market insights for your large company? Similarweb's Enterprise plan has you covered with everything global teams need. As for the Similarweb Enterprise pricing, it's custom – businesses must contact Similarweb³ for a tailored quote based on their specific needs. Since it includes premium analytics, conversion tracking, and enterprise-level security, the cost will likely be significantly higher than the Business plan.

Enterprise plan features

The Enterprise plan includes all the features of lower-tier plans, plus exclusive tools and deeper insights to support large-scale operations. Key features include:

• 37 months of historical data for extensive trend tracking,
• Unlimited keywords per table for limitless competitive research,
• All Business plan features, including market intelligence and API access,
• Conversion analysis to track and improve digital performance,
• Enterprise-grade security and authentication for compliance and data protection,
• Custom dashboards and integrations to align with internal business processes.

Is the Enterprise plan right for my business?

If your company operates on a global scale, manages multiple business units, or requires highly detailed analytics, the Enterprise plan could be a perfect fit. It's best suited for large corporations, multinational businesses, and organisations that need tailored insights. However, since pricing is custom and likely expensive, it's ideal only if your business truly relies on Similarweb's advanced analytics.

How much do Similarweb add-ons cost?

Similarweb offers three premium add-ons for businesses – App Intelligence, Market Intelligence, and Conversion Analysis¹. These add-ons are available for Team plans and above, but pricing is custom. The App Intelligence add-on is designed for companies that focus on mobile growth. It provides insights into daily app performance, store rankings, user engagement, and country-level downloads.

The Market Intelligence add-on provides a thorough overview of market trends, consumer behaviour, and business performance. The Conversion Analysis add-on allows you to track and monitor competitor performance, on-site search, and incoming traffic quality to increase sales.

What is the pricing currency?

No matter where you're located, Similarweb charges all customers in US dollars (USD)⁴. That means UK businesses will need to convert the prices from USD to GBP to understand the cost. Since exchange rates fluctuate daily, it's important to use a reliable currency converter for the most accurate conversion. Tools like the Wise currency converter can provide real-time exchange rates and help you calculate the exact Similarweb cost in GBP.

Additionally, if you opt to use the Wise Business account, you can hold and manage funds in multiple currencies. It's a great way to minimise foreign exchange fees and provide more control over your international transactions.

How to save on your Similarweb bill next month

If your business relies on Similarweb for digital insights, it's important to optimise your spending to get the best value. There are a few ways UK businesses can reduce costs and make their subscriptions work harder.

First, choose the right plan based on your actual needs. Similarweb offers multiple pricing tiers, so make sure you're not paying for features you don't use. Next, audit your usage regularly. Many businesses sign up for premium plans but don't fully use advanced features.

Foreign transaction fees can also increase your overall costs, especially since Similarweb charges in USD. If you're paying from the UK, banks may add hidden exchange rate markups and extra fees when converting GBP to USD. A simple way to avoid this is to use the Wise Business multi-currency card, available in 40+ currencies, including USD. It lets you pay for Similarweb in USD at the real exchange rate with no hidden fees. Plus, you'll get 0.5% cashback on eligible purchases.

Get Wise Business for smart savings

Managing international payments can get really expensive, especially when paying for tools like Similarweb in foreign currencies. The good news is that Wise Business can help UK companies save on fees, avoid hidden markups, and manage multiple currencies with ease. With the multi-currency account, you can easily hold and pay in multiple currencies at the mid-market exchange rate.

Get started with Wise Business 🚀

Similarweb vs. Semrush price comparison

Semrush stands out as a strong competitor to Similarweb⁵, and it similarly offers a range of pricing plans suited for different business needs. Semrush's Pro plan starts at $139.95 monthly, which makes it more affordable than Similarweb's Starter plan. One more advantage of Semrush is its 14-day free trial, as it offers a longer trial period than Similarweb (7 days).

FAQs - Similarweb pricing and plans guide for the UK (2025)

Here are some of the most popular questions about Similarweb pricing and plans in the UK:

Does Similarweb have a free plan / free trial?

Similarweb offers a 7-day free trial for its Starter plan. It's a good way to explore the platform's features without immediate financial commitment.

Does Similarweb have an app?

Currently, Similarweb does not offer a dedicated mobile application. However, the platform is accessible via mobile browsers.

Does Similarweb have an API?

Similarweb provides API access⁶ – it offers a free DigitalRank API, which allows users to access global website ranking data without a paid plan. There are also paid API options available on the platform, including the Batch API designed for large-scale data extraction.

Does Similarweb have any implementation and onboarding costs?

While the platform does not mention additional implementation or onboarding fees, it's wise to discuss them if you opt for its Enterprise plan.

Pay for the right Similarweb plan with Wise Business

Similarweb is a great solution when your business needs a better way to understand website traffic, online trends, and market insights. However, it's essential to evaluate whether you need advanced features or more basic options. It will help you save on costs and get the best value for your money.

There's one more way to cut costs for your UK business – use Wise Business to handle your SaaS subscriptions. With the Wise Business multi-currency card, you can pay for your Similarweb subscription at the real exchange rate. What's more, you can avoid unnecessary foreign transaction fees and even earn 0.5% cashback on eligible business spending.

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Sources used in this article:

1. SimilarWeb Marketing Packages - Pricing details
2. Top 10 SEO Software Pricing - SimilarWeb costs
3. NetHustler SimilarWeb Cost Guide - Cost analysis
4. SimilarWeb Global FAQ - Frequently asked questions
5. SEMrush vs. SimilarWeb Comparison - Feature comparison
6. SimilarWeb Web Traffic API Documentation - API guide

Sources last checked: 29th April 2025