Yoast SEO pricing and plans guide for the UK

In 2025, SEO remains essential for UK businesses, from micro-enterprises up to enterprise-level marketing and tech teams. Whether you're overseeing a digital strategy, managing content, or leading operations, selecting the right SEO tool can significantly impact your visibility and budget.

This guide dives into Yoast SEO pricing, and highlights how Wise Business can streamline your payments for tools like Yoast, with low fees* and the mid-market exchange rate. With a Wise Business account and debit card, you can effortlessly manage and pay for SaaS subscriptions such as Yoast SEO Premium.

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Yoast SEO pricing overview

Yoast SEO is one of the most popular SEO plugins for WordPress and Shopify, trusted by millions of users worldwide. Its plans range from a free version with basic optimisation features to more advanced paid subscriptions for WordPress, WooCommerce, and Shopify¹. Yoast SEO pricing depends on the platform you use, with annual billing for WordPress plans and monthly billing for Shopify².

Plan	Price	Billing Model
Yoast SEO (Free)	£0	Free
Yoast SEO Premium WordPress	£118.80	Annual
Yoast WooCommerce SEO	£178.80	Annual
Yoast SEO for Shopify	$19	Monthly

Yoast SEO Free pricing

The Yoast SEO Free plan costs nothing to use³. It is available for WordPress websites and provides a reliable set of basic SEO tools that can help businesses start improving their visibility without upfront costs.

Yoast SEO Free features

The free version includes essentials like XML sitemaps, readability checks, meta title and description editing, structured data support, and canonical URLs. These features give small businesses and freelancers the building blocks of search engine optimisation without the need for a premium subscription.

Is Yoast SEO Free right for my business?

This plan works well for startups, solo entrepreneurs, or businesses that are just beginning to optimise their websites. It provides the basic functionality needed to get content seen by search engines. However, as your site grows and you require advanced keyword targeting, internal linking tools, or redirect management, the free version may feel limited.

Yoast SEO Premium pricing

Yoast SEO Premium is priced at £118.80 per year⁴. This plan is billed annually and includes a more advanced feature set compared to the free version.

Yoast SEO Premium features

The Premium plan expands Yoast's functionality by adding AI-powered title and meta description generators, a redirect manager to prevent broken links, and internal linking suggestions to strengthen site structure. It also allows optimisation for multiple focus keywords per page, provides access to 24/7 support, and includes Yoast SEO Academy training courses. Premium users benefit from real-time content analysis and automatic suggestions to improve both readability and optimisation.

Is Yoast SEO Premium right for my business?

Premium is a strong choice for small and medium-sized UK businesses that need more than just the basics. Marketing managers, content teams, or business owners who want to save time and improve workflows will benefit from the automation tools and advanced optimisation features. The redirect manager alone can justify the investment by helping avoid SEO damage from broken links.

Yoast WooCommerce SEO pricing

The WooCommerce SEO plugin costs £178.80 per year⁵. It is available as an annual subscription and is designed specifically for businesses running online shops.

Yoast WooCommerce SEO features

This plan includes all the features of Premium, along with specialised tools for e-commerce websites. It optimises product pages with structured data to make them more competitive in search results, improves breadcrumbs for better navigation, and enhances meta descriptions for product listings. These features give online stores a better chance of ranking for product-related keywords and appearing in Google Shopping results.

Is Yoast WooCommerce SEO right for my business?

If you are a UK business running a WooCommerce store, this plan is tailored for you. It makes product pages more discoverable, improves customer navigation, and provides the SEO support that online stores need to stand out in highly competitive retail markets.

Yoast SEO for Shopify pricing

Yoast SEO for Shopify is priced at $19 per month⁶. Unlike the WordPress version, this subscription is billed monthly and includes a 14-day free trial so businesses can test it before committing.

Yoast SEO for Shopify features

The Shopify plan integrates directly into Shopify's editor and provides real-time SEO and readability analysis for product and content pages. It also includes structured data to optimise results in Google, AI-powered meta descriptions, and multilingual support in over 20 languages.

Is Yoast SEO for Shopify right for my business?

For UK businesses running Shopify stores, this plan is ideal. The monthly billing structure makes it more flexible, and the features are designed to help small retailers quickly optimise their product pages without technical knowledge.

How much do Yoast add-ons cost?

Yoast also offers a smaller add-on to complement its main subscription, which is the Yoast SEO Google Docs add-on⁷. This add-on allows teams to optimise their content while drafting in Google Docs and makes it easier to prepare content before publishing to WordPress. It costs £5 per month for a standalone purchase, but it comes included with Yoast SEO Premium and Yoast WooCommerce SEO².

What is the pricing currency?

Yoast displays its prices in the local currency of the country you're browsing from. That means if you're visiting from the UK, you'll see prices in pounds sterling (GBP). If you're browsing from a country where the euro is the local currency, the price will be shown in euros (EUR). In all other countries, Yoast defaults to showing the subscription cost in US dollars (USD). It's also worth noting that Yoast SEO for Shopify is always charged in US dollars.

The actual figure is always the same, but the currency changes depending on your location. For example, Yoast SEO Premium is listed as £118.80 in the UK, €118.80 in the eurozone, and $118.80 in the US. This means it's technically more expensive when paying in GBP or EUR, even without the fees.

If you're managing payments in multiple currencies, for instance, paying for different SaaS subscriptions in USD or EUR, transaction fees can add up. Using a Wise Business multi-currency account lets you pay in 40+ currencies at the mid-market exchange rate.

How to save on your Yoast bill

The best way to avoid overspending on Yoast is to choose the plan that truly matches your business needs. The Yoast SEO free version is often sufficient for smaller businesses. If premium features are essential, stick to Yoast SEO Premium rather than moving up to the WooCommerce bundle unless needed.

Conduct a usage audit within your team and check if advanced features like multiple keyword optimisation or redirect management are being actively used. If they are not, you may not need Premium or WooCommerce SEO yet.

Importantly, paying for Yoast in foreign currency can expose your UK business to unfavourable exchange rates and hidden markups. For UK businesses, the extra cost comes from paying in euros or dollars.

By using the Wise Business multi-currency card, you can pay in 40+ currencies, including euros and US dollars, at the mid-market rate.

Get Wise Business for smart savings

Wise Business offers a smart way for UK companies to manage SaaS payments. You can hold 40+ currencies, spend in over 150+ countries, and open 8+ sets of account details for international transactions. Eligible card purchases can even earn cashback, making it a cost-effective option for regular subscription payments.

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Yoast SEO vs. Rank Math

Rank Math is a major competitor to Yoast in the WordPress plugin space. They take very different approaches to pricing and features, which is why the choice matters for UK businesses in 2025. Yoast keeps it simple with a free version and a single premium plugin for WordPress, while Rank Math offers a free version plus three paid tiers⁸.

The free Yoast plugin covers essentials like XML sitemaps, canonical URLs, and readability analysis, but it limits optimisation to one keyword per page and excludes features like redirects or internal linking suggestions. Rank Math Free is more advanced, allowing up to five focus keywords, built-in schema markup, Google Analytics and Search Console integrations, and local SEO tools, giving small businesses far more flexibility at no cost.

While Rank Math offers many advanced features in its free version, including multiple keyword optimisation and built-in schema, Yoast provides a more polished Premium package that integrates AI tools, redirect management, and access to Yoast Academy and 24/7 support, though WooCommerce optimisation requires an extra plugin.

For small and medium UK businesses that want a straightforward, user-friendly plugin with strong training resources, Yoast Premium is often the safer choice. But for freelancers, agencies, or businesses managing multiple websites, Rank Math delivers more value and scalability by bundling advanced features into lower-priced tiers.

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FAQs

Here are some of the most common questions:

Does Yoast SEO have a free plan or trial?

Yes, there is a robust free version available with essential SEO tools. Yoast SEO Premium does not offer a free trial but includes comprehensive documentation and a satisfaction guarantee.

Does Yoast SEO have an app?

Yoast SEO does not offer a mobile app. It operates as a WordPress plugin and includes a Google Docs add‑on in Premium plans for content drafting and collaboration.

Does Yoast SEO offer an API?

Yoast SEO does not provide a public API for the standard plugin. However, developers can integrate with WordPress and benefit from filter hooks.

Are there implementation or onboarding costs?

Yoast SEO itself doesn't charge onboarding fees. However, enterprise-level businesses working with agencies or developers may incur implementation costs separately. Ensure these are included in your overall budget considerations.

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Pick the right SEO plan for growth and save on fees with Wise

Yoast SEO continues to be one of the most reliable SEO tools for UK businesses in 2025. The free plan is a great entry point, while Premium, WooCommerce, and Shopify plans deliver deeper optimisation for growing teams and e-commerce.

For UK businesses in 2025, Yoast SEO serves a wide range of needs. The free version offers solid functionality, while Premium is worth considering for businesses that manage content workflows, site structure, or SEO at scale due to its advanced features.

When paying for Yoast, or any SaaS subscription, the Wise Business multi-currency card is a smart way to manage your subscription payments. With access to 40+ currencies, it helps you avoid expensive conversion markups and keep all of your international transactions more transparent.

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Sources used in this article:

1. Yoast – Yoast
2. Yoast Shop – Yoast
3. Yoast SEO – Yoast
4. Yoast SEO Premium – Yoast
5. Yoast WooCommerce SEO – Yoast
6. Yoast SEO for Shopify – Yoast
7. Yoast SEO Google Docs add-on – Yoast
8. Rank Math PRO - Pricing Plans – Rank Math

Sources last checked: 4th September 2025