Telegram Business Pricing Plans for Singapore [2025]

Telegram is a popular cloud-based instant messaging app with features like secret chats for tighter security and highly customisable group settings. According to Meltwater and wearesocial’s report on Singapore’s digital trends¹, it was the fourth most downloaded app in 2024. The app is also a popular solution for Singapore businesses to keep in touch with their clients.

If you’re reading this guide, you’re probably wondering if Telegram Business suits your needs and how much it costs to implement Telegram into your business. This guide aims to help you make a confident decision. We’ll provide a summary of Telegram Business’s pricing options, features and hidden costs. We’ll also share how Wise Business allows you to handle business expenses such as your Telegram Premium subscription, efficiently.

Table of contents
Telegram Business Pricing Overview What is the pricing currency for Telegram Business in Singapore? Telegram Free Plan Pricing Telegram Business Premium Plan Pricing How much do Telegram Business add-ons cost? How to save on your Telegram Business bill next month Telegram Business vs. WhatsApp Business - price comparison Telegram Business FAQs

Telegram Business Pricing Overview

Singapore businesses commonly use Telegram Business to grow an audience of potential clients via Telegram Channels or to connect with leads and clients through a chatbot and instant messaging.

Although smaller businesses and Singapore home-based businesses may rely on a free Telegram account, you may be considering upgrading to Telegram Premium in order to unlock additional Telegram Business features.

Here is a table with the latest pricing. Do note that additional platform fees may apply if you’re subscribing via the Apple store or Google Play store. You can subscribe via Telegram’s @Premium bot for the price listed below².

Plan Type	Monthly Pricing	Annual Pricing	Key Features
Free	SGD 0	SGD 0	Create Public and Private Channels and Groups
Premium	SGD 7.48 per month	SGD 50.99 per year (SGD 4.25 per month)	Location and Operating Hours Quick Replies Automated Messages Custom Start Page ChatBot Support

*Details accurate as of 15 April 2025.

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What is the pricing currency for Telegram Business in Singapore?

Subscription to Telegram Premium is priced in Singapore dollars.

That being said, you should take note that Telegram Business pricing varies by country, so it may differ if your Telegram account is based in another country. Telegram will charge you based on the country tagged to your Telegram account, based on the country code of your Telegram account phone number³.

You might also encounter a couple of other scenarios where your business in Singapore gets charged Telegram fees in a foreign currency rather than SGD. By understanding these scenarios, you can take proactive steps to manage your billing effectively and avoid unnecessary foreign transaction fees.

💡Considerations for Cross-Currency Billing:
Centralised Payment Systems: If your business (eg. a Singapore subsidiary) uses a centralised payment system or corporate credit card based in another country, your Telegram account might be linked to this system, resulting in billing in the currency of the payment system rather than SGD. This can lead to additional currency conversion fees.
Initial Account Setup: If your Telegram account was initially set up by your business in another country before establishing a branch in Singapore, the account might still be billed in the original currency unless updated. This is another scenario where you might incur cross-currency charges.

Singapore businesses looking to incorporate Telegram into their workflow should factor in the additional cost of foreign transaction fees and currency exchange rates when paying for their subscription.

Using a Wise Business card allows you to save on these unnecessary costs by giving you access to mid-market exchange rates, with no foreign transaction fees.

➡️ Explore how Wise Business helps you save on cross-currency bills

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Telegram Free Plan Pricing

If you’re a startup, small Singapore business or a home-based business in Singapore looking to grow an audience using Telegram Channels, you may consider using the basic Telegram for free to get started.

However, you should note that Telegram Business features will not be available to you in the free tier.

Telegram Free Plan Features

Telegram’s Free Plan includes:

• Share unlimited media (up to 2GB per file)
• Create Telegram Channels and Groups
• Instant Messaging

Is the Telegram Free Plan right for my business?

Telegram’s Free Tier is suitable for small businesses that want to grow an audience using Channels that let you broadcast messages to members.

It also allows you to communicate with potential clients through private messages.

Telegram Business Premium Plan Pricing²

Telegram Premium costs SGD 7.48 per month on monthly billing. If you opt for annual billing, it’ll be SGD 50.99 per year, which works out to about SGD 4.25 per month, a 43% savings!

Telegram Business Premium Plan Features

The Telegram Business Premium comes with everything in the Free Plan and the following features⁴:

• Location and Operating Hours
• Quick Replies
• Automated Messages (Greetings and Away messages)
• Links to Chat
• Custom Start Page
• ChatBot Support
• Real-time Transaction into other languages
• Advanced Chat Management

Is the Telegram Business Premium Plan right for my business?

The Telegram Business Premium plan is suitable for Singapore businesses that want:

• a digital storefront along with messaging capabilities to keep their clients informed about the latest offerings,
• to communicate directly with clients via instant messaging, or
• to provide customer support via chatbots.

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How much do Telegram Business add-ons cost?

Cost of Telegram Business add-ons vary depending on the developers offering them.

Telegram allows developers to build on top of the app via APIs. These developers may offer bots, or third-party integrations that could enhance the use of Telegram in your business.

For example, @zoombot allows you to start Zoom Meetings from any Telegram chat using a command, making it easier for your sales team to hop on a Zoom call with potential clients.

How to save on your Telegram Business bill next month

Managing costs wisely allows you to maximise business margins and ensure cost efficiency. Here’re some practical tips to help you optimise your Telegram Business bill:

1. Determine if you need the full Telegram Business features. If your aim is to grow an audience, the free tier may be sufficient for you to grow a business-related channel at no extra charge. However, if you require a chatbot to support your customers 24/7, Telegram Business offers a cost-friendly solution.
2. Subscribe to Telegram Premium at a lower rate via the @Premium channel. Subscribing via Google Play or Apple Store will incur additional fees charged by Google or Apple.
3. Opt for an Annual Subscription if you plan to use Telegram Business for the long haul.

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Telegram Business vs. WhatsApp Business - price comparison

WhatsApp Business is a popular alternative to Telegram Business that many Singapore businesses rely on.

If you’re choosing between these two popular instant messaging apps, here’s a quick summary of how they stack up. You should note that WhatsApp Business only charges on a per-conversion basis, there is no direct price comparison between the two services.

Plan	Telegram Business	WhatsApp Business	Key Features
Free	SGD 0	SGD 0	Telegram Business: Instant Messaging, Public and Private Channels and Groups. WhatsApp Business⁵: Instant Messaging, Broadcast, Business profile, automated messages
Premium / WhatsApp Business API	SGD 7.48 per month or SGD 50.99 per year	Free to use, but special charges apply for certain service categories	Telegram Business: Everything in Free +: -Location and Operating Hours -Quick Replies -Automated Messages -Custom Start Page -ChatBot Support WhatsApp Business API: -Pay per conversion, -Meta Verified (Blue Check)

*Details accurate as of 15 April 2025.

WhatsApp Business is free to use. However, to convert to a WhatsApp Business account, you’ll need to download the WhatsApp Business app and verify your phone number⁶. Once your account has been set up, you can start using features like Instant messaging, Broadcast, automated messages and more without any additional fees.

However, if you’re seeking to grow your business by reaching more leads and customers through instant messaging, WhatsApp Business charges for conversions across four categories (marketing, utility, authentication and service⁷.

WhatsApp Business Pricing is based on factors such as Market (country) that you are targeting. You should take note that you will be charged in USD if you’re targeting the Singapore market.

Using a multi-currency account like Wise Business allows you to lower costs with minimal conversion fees while also letting you benefit from mid-market exchange rates.

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Telegram Business FAQs

Does Telegram Business offer free trials on their paid plans?

Telegram does not offer free trials on Telegram Premium. However, you can sign up for it at just SGD7.48 per month and cancel anytime if you choose not to implement it in your business workflow. You can opt for annual billing for more savings later when you’re ready to implement Telegram Business into your business’s communication channels over the long term.

What’s the difference between Telegram Channel vs Telegram Group

Telegram Channels allow channel owners or businesses to broadcast messages to members one way, while Telegram Groups are chat groups that allow all members to interact with each other.

Does Telegram have an API?

Yes. Telegram offers three types of API that developers can use⁸:

• Bot API (free): to create bots that run on the Telegram messages interface
• Telegram API and TDLib (free): to create custom Telegram clients
• Gateway API (Paid): to send verification codes through Telegram.

Do I need a separate business account to use Telegram Business?

No, you do not. You can access Telegram Business once you have upgraded to Telegram Premium. Your Telegram Channel or Group can be labelled with your brand name, logo and information.

Are all business chats on Telegram secure?

Yes. Telegram uses end-to-end encryption for Secret Chats. Channels and Groups are secure but are not end-to-end encrypted.

Can I sell my products through Telegram?

Yes, you can. There are various ways to do so, you could share links to your e-commerce store or website, use a bot to automate the sales process, or accept payments via the Telegram Payment API, which is part of the Bot API.

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Conclusion

Ensuring fast and safe communication with clients and customers builds trust for your business and keeps your brand top-of-mind. Telegram is a popular instant messaging app that many Singapore businesses use to keep customers up to date with the latest offerings and deals.

💡 While implementing an effective communication channel is key to growing your business, keeping costs low is another way to ensure the longevity of your business. The Wise Business Card helps Singapore businesses to save on foreign transaction fees and enjoy mid-market exchange rates on all foreign currency transactions. If you’re serving customers or working with partners from across the globe on a frequent basis, consider using the Wise Business account to hold, receive, spend and exchange in multiple currencies without the high fees, hefty admin, and headache of a local bank.

• Hold and manage 40+ currencies for all your international transactions
• Pay your SaaS bills and overseas suppliers with the Wise Business Card without the hefty foreign transaction fees
• Always get the mid-market rate with zero markup
• Seamless integrations with popular accounting software
• Say goodbye to monthly fees

➡️ Get Started with Wise Business today

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Sources:

1. Digital 2025 | wearesocial
2. Telegram App
3. Telegram Premium FAQ
4. Telegram Business
5. WhatsApp Business Features
6. WhatsApp FAQ
7. WhatsApp Business
8. Telegram API

Sources checked on 15th April 2025