Top payment methods in Italy: A guide on best ways to pay

Nicholas Chia

Wondering what the most popular ways to pay are in Italy? Explore the top payment options and choose wisely.

Italy, with a population of around 58.96 million people, has a GDP of approximately 2.42 trillion, making it the 8th largest economy in the world. The official currency of Italy is the Euro (EUR).

A large, diversified economy, its main drivers are manufacturing (luxury goods, machinery, automotive), services, and tourism. As a founding member of the European Union and the Eurozone, it is deeply integrated with its European partners, especially Germany and France.

CountryItaly
Population58.96 million
GDP (USD)2.42 trillion
Global Ranking8th
CurrencyEuro (EUR)

What is the main payment method in Italy?

While card usage is high, a strong cultural preference for cash persists in Italy, making the Euro a very common method for daily expenses. The use of credit and debit cards, particularly through the PagoBANCOMAT network, has been growing, driven by government incentives to reduce cash usage. For e-commerce, PayPal is a leading choice, while Satispay, an Italian mobile payment app, is a popular option for in-store purchases and P2P transfers.⁵

How to pay in Italy

Each country has its own way of moving money, and choosing the right method can sometimes be difficult. That’s why we have curated the most popular and best payment options for you to use in Italy.

Payment methodDescriptionType
WiseWise provides international money transfer services. It is known for offering transparent, low-cost currency exchange rates and fast transfers.

Wise uses the real mid-market exchange rate and charges a small, upfront fee, making it a cost-effective alternative to traditional banks for sending money abroad. The platform also offers multi-currency accounts, allowing users to hold and manage money in multiple currencies.

Online/in-person
Cards (Debit/Credit - PagoBANCOMAT)Cards are a primary payment method. The national debit card circuit, PagoBANCOMAT, is ubiquitous for in-person payments. Credit cards are also widely used, especially online.¹Online/in-person
Cash (Euro)Italy has a strong cash culture. Cash is a very popular and widely used payment method, especially for smaller purchases and in local shops.²In-person
Digital Wallets (PayPal, Apple Pay)PayPal is very popular for e-commerce. Mobile wallets like Apple Pay and Google Pay are also widely used for contactless payments.³Online/in-person
SEPA Bank TransfersSEPA transfers are a standard method for paying for recurring services, utilities, and for making larger one-off payments.⁴Online

Is PayPal available in Italy?

Yes, PayPal is accepted in Italy.⁶

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Whatever you need to buy during your trip, whether it’s a travel adapter, train ticket or an extra bottle of sunscreen, the Wise Multi-Currency Card has you covered.

You can spend like a local in 150+ countries, as this clever contactless card automatically converts currency at the mid-market exchange rate whenever you spend - for just a small conversion fee.

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Get started with Wise

*Wise is not a bank. The Wise Multi-Currency Card is issued by our sponsor Bank(s), member(s) FDIC. Fees and T&C apply. See https://growth-layer.live/%3C/a%3E for details.


Sources:
  1. BANCOMAT S.p.A. - Chi Siamo (About Us)
  2. European Central Bank - Study on the payment attitudes of consumers in the euro area (SPACE)
  3. PayPal Italia
  4. European Payments Council - SEPA Credit Transfer
  5. Satispay - Chi Siamo (About Us)
  6. PayPal Italia Help


*Please see terms of use and product availability for your region or visit Wise fees and pricing for the most up to date pricing and fee information.

This publication is provided for general information purposes and does not constitute legal, tax or other professional advice from Wise Payments Limited or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.

We make no representations, warranties or guarantees, whether expressed or implied, that the content in the publication is accurate, complete or up to date.

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