How much to charge for freelance social media
Learn how to set winning rates for social media management. Our 2025 guide covers pricing packages, retainers, and strategy to maximise your freelance income.
Nowadays, so much of a business's success has to do with online presence. Social media marketing platforms such as Sendible have become the go-to for managing everything in one place.
In this guide, we take an in-depth look at Sendible plans and pricing, to help you determine if this all-in-one tool is the right choice for your marketing efforts, whether you're growing your own brand or an agency to help others build their online campaigns.
And, when it comes to actually handling your subscription payments for social media tools, a Wise Business account could be a great help. With a Wise Business multi-currency card, you can save on conversion fees and pay your subscriptions at the mid-market rate.
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Founded back in 2009, Sendible has become one of the leading social media tools for scheduling, monitoring, and reporting on marketing efforts across different platforms, all from one centralised hub.
Sendible offers five different subscription packages, bringing an efficient solution no matter the scale or number of campaigns you've got going on. All the available plans – Creator, Traction, Scale, Advanced, and Enterprise – are fully integrated with the following social media networks1:
With Sendible's tiered pricing structure, you have the option to pay either monthly or annually, with an annual subscription offering a 15% discount2. Here's the breakdown of the costs depending on whether you get billed monthly or make a commitment for the whole year:
Plan | Billed monthly | Billed annually |
---|---|---|
Creator | $29/mo or $348/yr | $25/mo or $300/yr |
Traction | $89/mo or $1,068/yr | $76/mo or $912/yr |
Scale | $199/mo or $2,388/yr | $170/mo or $2,040/yr |
Advanced | $299/mo or $3,588/yr | $255/mo or $3,060/yr |
Enterprise | $750/mo or $9,000/yr | $638/mo or $7,656/yr |
Creator is Sendible's entry-level option, priced at $29 or $25 per month, depending on whether you're billed monthly or annually. This solution is specifically designed for individuals who require basic social media management tools at a budget-friendly price to start building their brand.
With Creator, one user can manage up to 6 social media accounts, as well as get access to all the essential features, including the following:
The Creator tier is ideal for freelancers, creators, and one-person businesses who need the essential tools to manage multiple social media accounts. So, if you're running a solo operation or building your own brand, this subscription plan will get you everything you need to stay consistent online, from scheduling posts to tracking performance.
Priced at $89 per month if billed monthly or $76 per month if billed annually, the Traction tier expands on the Creator plan by allowing more users and social media profiles. In other words, the Traction package makes it easier to handle multiple brands or clients from one centralised platform.
Traction includes all the features available in the Creator plan, with the main difference being that with Traction, you get access to 4 users and up to 24 social media profiles3. Besides the essential features available in the entry-level tier, you also get:
Traction is perfect for smaller agencies, brands, or teams of up to four people who need to manage multiple social media accounts at once. As it provides more or less the same features as Creator, one-person businesses should go with this more budget-friendly option. On the other hand, operations that require advanced features like custom approval workflows and campaign-level tracking should consider some of the following tiers.
A step above Traction, the Scale plan is designed for larger teams and marketing agencies, with not only more users and profiles but also a couple of advanced features for reporting, approval workflows, and collaboration. As such, it obviously comes at a higher price, either $199 or $170 monthly, depending on whether you're paying each month or at the end of the year.
The Scale tier provides access for up to 7 users and 49 social media profiles, and it builds on everything in the Traction plan with advanced capabilities for customisation and control. Here are the additional features you're getting:
The Scale tier is ideal for agencies, larger teams, and multi-location businesses that require seamless collaboration across several users, as well as advanced reporting capabilities. While the two highest tiers offer a few extra features, Scale includes almost everything most growing businesses need to effectively manage their social media marketing efforts.
Next in the tier structure is the Advanced plan, built specifically for agencies and resellers who want to manage social media at scale. If you're paying for your subscription each month, it will be $299, while those under annual contracts will have a significant discount by paying $255 per month. To put that into perspective, you'll be paying $3,060 each year, as opposed to $3,588 if you opt to have a monthly subscription fee.
The Advanced plan supports 20 users and up to 100 social profiles, and it can also be combined with a white-label add-on, which gives you the option to brand Sendible's dashboard as your own. Here are the core features of the Advanced tier:
This plan is the best fit for agencies, resellers, and growing businesses that need to manage a higher volume of clients. The number of users and profiles you get with Advanced is sufficient for most agencies to attract new clients and scale revenue with professional social media management.
Last but not least, Enterprise is Sendible's highest tier, designed for larger enterprises and agencies that need to manage a high volume of clients. It's $750 per month if billed monthly and $638 per month if billed each year, once again offering a significant discount for those willing to make a long-term commitment.
Enterprise supports up to 80 users and 400 social media profiles, and it also comes with the optional white-label add-on for customised branding. When it comes to its core features, it's more or less the same package you get with the Advanced tier, only with more users and profiles. Here are some added perks that build on the Advanced package:
Enterprise is specifically designed for large-scale agencies, corporations, and enterprises that need to manage hundreds of accounts and multiple teams at once. While it doesn't allow for unlimited users or profiles, the ceiling is more than enough for most organisations of this scale. So, if you're managing plenty of clients and your workflow requires full access to the most advanced features Sendible has to offer, Enterprise is the right choice.
As we've already mentioned, with the two highest tiers, Advanced and Enterprise, you have access to the white-label add-on. This feature gives you the option to brand Sendible's dashboard by adding the logo, matching brand colours, and using a custom domain for approval emails to your clients. The white-label add-on starts at $265, and it gets more cost-effective as you add more users, so the pricing structure is flexible with this option4.
Sendible currently supports USD, EUR, and GBP for subscription fees, accepting all major credit cards, including Visa, MasterCard, and American Express, as well as other payment options, such as PayPal5.
Wherever your business is based, you can use the Wise currency converter to figure out the exact rate for Sendible's monthly fees, and any other SaaS subscriptions you have in different currencies.
With the Wise Business multi-currency card, you'll be able to spend in 40+ currencies, and all at the mid-market rate.
First and foremost, to make your Sendible subscription fees cost-effective, the most important thing is to be on the right plan. Review how many users and social profiles you're actively managing, and based on that, figure out what the best tier for your organisation is.
It's also a good idea to run regular usage audits with your team to see whether advanced features such as custom reporting and approval workflows are really being used. If these extras aren't essential, you may be paying for capacity you don't need.
You won't have any exchange rate issues when paying for your Sendible subscription in GBP. However, if you're managing multiple SaaS subscriptions billed in various currencies, you could be dealing with significant costs from exchange rates.
International transactions can easily cut into profits over time due to hidden markups. But, with a Wise Business multi-currency card, you can always pay at the mid-market rate.
When comparing Sendible with its arguably biggest competitor, Hootsuite, the choice ultimately comes down to your team's scale and specific needs. For larger organisations requiring advanced features like ad management and detailed approval flows, Hootsuite delivers just that.
However, keep in mind that this comes at a higher price – the Standard package has a monthly subscription fee of $99 per user, and that's when the plan is billed annually with a 38% discount6. Compared to that, Sendible stands out as the more cost-effective alternative for smaller businesses and agencies that still provides all of the essentials needed for efficient social media management.
Read more: Hootsuite plans and pricing |
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Here are some of the most common questions:
No, Sendible does not offer a free subscription plan. However, it does offer a 14-day free trial for the first three tiers, Creator, Traction, and Scale. You'll need to book a demo for Advanced and Enterprise, the highest two tiers.
Yes, Sendible has mobile apps for both Android and iOS devices, allowing you to manage and schedule social media operations even on the go.
Yes, Sendible has an API for SSO (Single Sign-On) integration, available for their highest tier, Enterprise7. To know more about this option, you will have to get in touch with Sendible directly.
Using an efficient social media management tool like Sendible can help businesses with their online presence and ultimately grow their own or the client's brand. But just as important as picking the right plan is making sure all your transactions are handled smartly.
By pairing your SaaS subscriptions with a Wise Business account and multi-currency card, you can avoid hidden fees and exchange rate markups, helping you keep each and every transaction as predictable as they come.
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Sources used in this article:
Sources last checked: 10th September 2025
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This publication is provided for general information purposes and does not constitute legal, tax or other professional advice from Wise Payments Limited or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.
We make no representations, warranties or guarantees, whether expressed or implied, that the content in the publication is accurate, complete or up to date.
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