How much to charge for freelance social media
Learn how to set winning rates for social media management. Our 2025 guide covers pricing packages, retainers, and strategy to maximise your freelance income.
If you are looking for an SEO tool for your UK business that helps with keyword research, rank tracking, competitor analysis and site audits, Ubersuggest is a great option for you. This guide explores everything you need to know about Ubersuggest pricing and plans, explains what each tier offers, and highlights how your business can make the most of its subscription.
As many SaaS tools bill in foreign currencies like USD, this article will also show you how Wise Business can help you pay your international subscriptions with low fees* and the mid-market exchange rate.
💡 Discover more about Wise Business
Ubersuggest offers a straightforward subscription model with three plans: Individual, Business, and Enterprise/Agency, all of which are available on a monthly billing plan1. It also uniquely offers a lifetime (one-off) plan for each tier. There's also a 7-day free trial, and you pay as you go or choose a one-time lifetime purchase without any setup fees.
Add‑ons let you extend daily searches, tracked keywords, projects, or seats without upgrading your plan1. While pricing is typically shown in USD, region-based local currency support may apply.
Plan | Monthly | Lifetime |
---|---|---|
Individual | $12 | $120 |
Business | $20 | $200 |
Enterprise / Agency | $40 | $400 |
For most solo marketers and micro-businesses in the UK, the Individual plan is the least risky way to get started. It costs only $12/month, or $120 lifetime1 if you want to avoid recurring fees forever.
Individual includes core keyword research and domain analysis, site audits, daily rank tracking, and the Chrome extension for quick SERP intel. Practical limits are sized for one brand: around 150 searches/reports per day, 1 project, and (project-based) tracking of about 125 keywords with sensible page-crawl and content-idea caps for small sites1.
You can also connect Google Analytics and/or Search Console for more accurate traffic and query context within your dashboard, and export PDF reports when you need to share a checkpoint with stakeholders.
Pick the Individual plan if you're a solo consultant, founder, or one-person marketing team who needs reliable basics without paying agency-level fees. It's ideal when you manage one site, do a few hundred lookups a day, and want light governance (simple exports, a clean dashboard) rather than multi-seat workflows.
If you later outgrow the one-project or daily search ceiling, you don't have to jump tiers immediately – Ubersuggest's $5 add-ons (extra searches, an extra project, more tracked keywords) can buy you time while you validate the ROI of a full upgrade.
The Business plan is the sweet spot for most UK SMEs, costing $20/month, or $200 lifetime1. If you're planning to use Ubersuggest for more than a year, the maths on lifetime makes it a compelling choice.
Business increases your runway: about 300 searches/reports per day, up to 7 projects, and ~150 tracked keywords per project1, which is enough to watch multiple brands or a main domain plus key sub-properties. Site Audits can crawl deeper (~5,000 pages per domain), content-idea inventory grows, and the backlink tools/export caps expand for more competitive niches.
Crucially, Business introduces multi-user access2, allowing you to invite one additional user (and purchase user add-ons if needed) so your SEO lead and content marketer aren't stepping on each other. GA/GSC integrations remain available to consolidate reporting.
Choose Business if you're a growing in-house team or boutique agency juggling several sites, product lines, or regions. The extra projects and seat make collaboration sane (divide tracking by market, give your copywriter read access), and the higher daily search limit keeps research days from stalling. If you sometimes spike beyond limits (say, a quarterly content sprint), top up with $5 add-ons for searches or tracked keywords instead of permanently moving to Enterprise.
For agencies or multi-brand organisations that require scalability every day, the Enterprise/Agency plan costs $40/month, or $400 for lifetime access1. Even with conservative utilisation, the lifetime option can pay itself back quickly compared with monthly billing.
Compared to the previous plan, daily activity jumps to ~900 searches/reports, projects expand to 15, and tracked keywords scale to ~300 per project1. Site Audits go deeper (up to ~10,000 pages per domain), content-idea and backlink exports increase again, and you can invite up to 4 additional users natively (then layer user add-ons if needed). For client-facing hygiene, there are PDF exports and a tidy dashboard your team can reference alongside data flowing in from GA/GSC.
If you manage dozens of campaigns, need consistent daily rank updates, and want multiple seats without micromanaging usage, the Enterprise plan is the pragmatic choice. It keeps research and auditing responsive for many domains while avoiding the steep learning curve and monthly cost of heavyweight enterprise SEO suites. For temporary surges (such as big migrations or seasonal launches), use add-ons to bridge short spikes rather than rearchitecting your plan.
If you occasionally bump against your plan's limits, Ubersuggest's add‑ons give you flexibility. For $5/month, you can get extras like +500 daily searches, an extra project (comes with 125 tracked keywords and 3 competitors), +250 tracked keywords within a project (up to 5 per project), extra competitors, and keyword metric refresh credits3. Lifetime customers can also buy add-ons under the same rules, so you're not locked out of elasticity if you prepay.
Ubersuggest usually quotes in USD, though the company indicates it supports some local currencies depending on the region. UK businesses paying in dollars can be impacted by FX markups or foreign transaction fees at checkout. These hidden costs add up over time, especially for those who choose the monthly option.
A Wise Business account and multi-currency card help avoid that with the mid‑market rate and low fees*, giving you clearer control over budgets. If you need help with budgeting, you can use the Wise currency converter to see exactly how much you'll need to pay for your subscription in GBP:
Even with Ubersuggest's relatively affordable tiers, it's easy for costs to creep up if you're not keeping an eye on your team's usage or the way you're billed. The good news is that with a few smart habits, UK businesses can stretch their subscription further and avoid paying for features they don't really need. Here are some practical ways to keep your Ubersuggest bill under control next month:
While Ubersuggest keeps its pricing relatively simple, many UK businesses still end up paying more than they should because of hidden bank charges and poor exchange rates.
That's where the Wise Business multi-currency card comes in. It lets you pay your Ubersuggest subscription in USD or other currencies in over 150+ countries at the mid-market exchange rate, with only a small transparent fee*.
No hidden markups, no nasty surprises – just straightforward payments that protect your budget. Pairing Ubersuggest with Wise means you can focus on SEO results while keeping your SaaS spending lean and predictable.
Get started with Wise Business 🚀
If you're balancing price vs. breadth, Ubersuggest's $12/$20/$40 tiers (with lifetime options at $120/$200/$400) undercut Semrush by a wide margin. Semrush's standard lineup starts at $139.95 (Pro), $249.95 (Guru) and $499.95 (Business) per month, with annual billing dropping the effective monthly cost to roughly $117.33 / $208.33 / $416.664.
In practice, Semrush brings a much broader suite, huge databases, advanced content/PR/PPC/social toolkits, and richer historicals, which is why agencies with multi-channel reporting often justify the spend.
However, if your team mainly needs keyword research, rank tracking, site audits, and basic backlink analysis across a handful of sites, Ubersuggest delivers excellent value, especially with $5 elastic add-ons and the lifetime buy-once option that virtually no major rival offers.
Read our guide on: Semrush plans and pricing |
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Here are some of the most common questions:
Yes. There's a free tier (very limited daily searches) and a 7-day free trial on paid plans.
Ubersuggest is web-based and offers a popular Chrome extension for in-SERP data. There's no official public API or widely-promoted native mobile app.
Ubersuggest's own FAQ states that no API access plans are available at the moment.
No. Ubersuggest specifies no setup fees, and monthly plans have no contracts1. Training resources are included, but there's no separate onboarding fee like some enterprise tools.
Ubersuggest gives UK businesses three wallet-friendly plans, each with a lifetime option that transforms the classic SaaS model. With plan limits tailored to solo users, growing teams, and busy agencies, as well as flexible add-ons, it's a versatile, cost-effective choice for SEO needs. You can also keep costs tight by right-sizing projects and tracked keywords, trimming unused seats/features, and paying in the right currency.
If you're billed in USD, avoid needless FX padding by paying with a Wise Business multi-currency card to get the mid-market rate and low fees* across all your SaaS. Get Wise Business for smart savings and keep your SEO budget working on rankings, not fees.
Sources used in this article:
Sources last checked: 4th September 2025
*Please see terms of use and product availability for your region or visit Wise fees and pricing for the most up to date pricing and fee information.
This publication is provided for general information purposes and does not constitute legal, tax or other professional advice from Wise Payments Limited or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.
We make no representations, warranties or guarantees, whether expressed or implied, that the content in the publication is accurate, complete or up to date.
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